Are your services aligned with your ideal customers?
The success of your team, department, or business is directly correlated with how well you serve your target audience. Whether internal or external, your work serves someone. It’s up to you to decide the best way to do that and which services will matter most to your customer.
What’s a service that matters?
A service that matters is simply one that is valuable and helps your audience accomplish the goal they set out to do. There is no one size fits all and what you provide is completely customizable.
Want to know if your services are aligning with your target audience? Here are some tips to get the inside scoop:
Ask them
If you think you are serving your people, ask them about it. Feedback can suck when it is not conducive or constructive. Still, it can be the lifeblood of your success. Feedback, good or bad, helps you calibrate. Maybe you've found the right audience but, you haven't given them the value they need. On the flip side, you could love what you do and find that you're not sharing your expertise with the right audience. Ask your audience for insights on what you're doing and how it's helping them.
Review your conversion metrics
What are you tracking to determine success? Check out your bounce rate, where people are dropping off in the customer journey, email opens, etc. Do the numbers support your goal? What’s the story they are telling vs. the story you want them to tell?
List your major accomplishments
Over the last two years, Blue Lioness Marketing has made some changes in how we service our clients to provide more value. Listing out your accomplishments can help you clearly see where you shine. Do you notice a theme? Great! Double down on it. Here’s some things we’ve accomplished at Blue Lioness Marketing:
Grew client social media audience by 20%+
Implemented SEO strategies on client websites and across their other platforms
Led workshops that showed participants how to identify their target audience and craft a marketing strategy around them and their business goals
What’s in store for 2021
We want to continue the trend of providing impeccable service and tangible value to our clients. That’s why we’ve streamlined services even more to better fit their needs and reflect their desires. In 2021, you can join us in:
Content Blueprint Sessions – 1-day small group offering that shows participants how to create a content strategy that supports their business goal by reorganizing and repurposing their website content.
Website Audits – a short term project where we review where your content lives on your website and how it’s performing, setting you up for a website redevelopment or providing insight for next steps in your website content journey
Retainer engagements – a 1-on-1 customized offering that gives us the flexibility to focus on your unique content projects from your website to other platforms.
We thought through our service offerings and considered how our ideal customers - businesses with beaucoup content that isn’t performing to it’s maximum potential - would benefit from our services aimed at building a better user experience with content that supports their customer journeys.
How has your business changed its services and offerings to better support its target audience? Have those changes been reflected in your content strategy?
Let me know your business and team goals for 2021!